The goal of Pillar 2: Align is simple: Create a hyper-focused reality for the leadership team to rally around in both good times and when there are challenges.
If you’re wondering where this puts us in our overall model, we’re squarely tackling building out the “enterprise foundation.” Most small to medium businesses don’t take time to think, plan, and be intentional about their future, end goals, and directions. Not surprisingly, those that do experience strikingly better results. The pattern we’re going through here will seem simple and straight forward, but it’s based on planning that much larger firms use to develop their foundations, too. It can give you a strong advantage over your peers.
If you thought things like mission statements, visions, etc. had fallen out of favor, that couldn’t be further from the truth. But today, new generations lend new values that push businesses in new and interesting (and profitable!) directions.
Here’s what we tackle in Pillar 2: Align:
Ready to get started? Great!
But first, a reminder in the next lesson…